How did we pick our name?
Why Green Growler,
No, it’s not the color of the beer or because I am Irish.
A lot of people ask me where we got the name from for Green Growler. In coming up with a name Green Growler we want to be sure that we could have more than one location so the name wasn't city or town specific and we wanted to make sure that they conveyed and exactly what craft beer is in the community. Most people don't realize is that craft beer is a very green product. All the grains used in brewing of craft beer go to farms to feed pigs, cows, or horses after it was used to make beer. Some breweries send the spent grains to bakeries to make bread. The majority of craft beer is packaged in steel kegs. The keg is then sent to a bar or tap house where we serve it in a glass to our patrons. After our patrons are finished with the beer the glass is wash and reused, when the keg is empty, the keg is sent back to the brewery washed and reused. There is very little waste in the process from the brewery to serving the customer the bar. Even when craft beer is packaged for grocery store distribution, the beer goes into aluminum and glass containers which can also be recycled. Therefore craft beer is a very green product and ecologically sound. Our name drives the point home! Green Growler, Come drink some craft beer and help the environment while supporting local business and breweries in Texas.
I love beer. So does my brother. So, why not sell it? Here are my musings about brews.